Adidas – A Multinational Sports Goods Manufacturing Company
Adidas is a German multinational Company. This company not only known for shoes but it also designs and manufactures all type of sports things. It also made shirts, watches, bags, eye-wear and other sports and clothing related goods. ADIDAS is the largest sportswear manufactures in Germany and Europe and the second biggest sportswear manufactures in the world after Nike.
Adidas was founded by Adolf Dassler (1900-1978) in 1948. Adi Dassler was lives in Herzogenaurach, Bavaria, Germany. At the age of 20 years he saw a dream like that “World’s every player wear our shoes.” No doubt dream is too big. Because of history he started to produce his own sports shoes in his mother’s wash kitchen in Herzogenaurach, Bavaria, after the world war one in July 1924, his brother Rudolf Dassler join his younger brother’s business. The pair started the manufacturing but at that time there is no electricity supply in the town. So sometimes they use pedal power to use their equipment.
Adolf Dassler makes their shoes by taking the advice of the players. For this their shoes are famous. In 1925, they made first time spikes shoes. In 1927 Dassler brother established their own factory. In the Olympic of 1928 players wear first time their shoes. At that time their shoes was known as Adi Dassler. After 8 years, in 1936 Olympic J. C. Owens wear Dassler shoes and he won 4 Gold Medal, his this success cemented the good reputation of Dassler shoes among the world’s most famous sportsmen.
But after the Second World War in 1948 there was brawl in Dassler family. Because of that Adi Dassler established his own company named ‘Adidas’ and his brother established his own company named ‘Puma’. At that time people took benefit of this brawl. You know how? Let me tell you. People wear Adi Dassler shoes and going to meet Rudolf Dassler. Then Rudolf Dassler being angry and gives his company’s shoes free to them.
In 1978 Adi Dassler died. At that time Adidas made 4.5 ten million foot wear every year.
After 9 to 10 years Adi’s death their family sell their company. After that Adidas buy many other sports company Taylor Made-Adidas golf company, Rockport and many other. In 2006 Adidas buy its opponent company Reebok Sportswear Company in $11.8 billion. By the end of 2012, Adidas is reporting the highest revenues ever and Chief Executive Herbert Hainer expresses optimism for the year ahed. There was 50,728 employers work in Adidas and company made € 787 million profit in 2013.
Adidas has global corporate headquarters in Germany and many other business locations around the whole world such as Portland, OR Spain, Japan, Australia, Hong-Kong and Taiwan. Mainly sold in the U. S. Adidas makes lots of assets from these countries and is expanding to more overseas country.