Hike Direct: Send Messages Without Internet
Hike Messenger is a cross-platform instant messaging service for smartphones that uses the internet for communication. Hike was launched on 12 December 2012 and raised its first round of funding of $7 million from Bharti SoftBank in April 2013. Hike is a joint venture between Bharti Enterprises and Softbank. Hike was launch on several operating system such as Android, iOS, windows Phone, BlakBerry OS and also on Symbian. Hike hit 70 million users as of September 2015, making it the second largest messaging app in the India.
Apart from the basic features like photo and video sharing hike allow users to send ‘nudge!’ (a feature used to ping the receiver). Hike also allow user to change chat themes, graphical stickers, PDF and as well as Office Files too. Hike messenger now allow users to make a free voice calls over 2G, 3G and Wi-Fi network over 200 countries. However free call facility is not available some platform such as Windows. In September 2015, hike launched free group calls with up to 100 people in a conference call.
The latest update which rolls out on 8th of August 2015, a new feature added named ‘Hike Direct’. Hike Direct which will allow the app to function without an Internet connection and also said that it has reached a user base of over 70 million.
“At a point of time in the country where several people are yet to come online, hike Direct will connect users in a never before seen revolutionary way. The feature can work without Wi-Fi or mobile data and allow users to send photos, stickers, files and messages to anyone who is also on the hike network, Files as large as 70 MB can be sent in over 10 seconds,”said Kavin Bharti Mittal, founder and chief executive of hike messenger.
Although the feature can work without internet, it won’t work outside a 100-metre radius. The technology used to create the feature is same as the Wi-Fi direct technology available in most smartphones today.